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2009 Reader Survey Results: Part 1
November 7, 2009 Posted by Chris Tingom Filed under Uncategorized
In August of this year I posted a link to an online survey and almost 100 people answered the survey. I’ve decided to post the answers in two parts. Part 1 includes the raw data. In part 2 (posted at a future date) I will attempt to parse the answers to the “write-in” questions.
| Q.1 How do you typically read Arizona Coffee? | ||
|---|---|---|
| Answer | Count | |
| Web Site |  |
65 (69%) |
| RSS Feed | |
28 (30%) |
| Pony Express | |
1 (1%) |
| People who answered question: | 88 (96%) | |
| People who skipped question: | 4 (4%) | |
| Q.2 What is your occupation? | ||
|---|---|---|
| Answer | Count | |
| Other – Not in the coffee biz | |
62 (70%) |
| Barista | |
11 (12%) |
| Coffee Shop Owner | |
7 (8%) |
| Coffee Roaster | |
5 (6%) |
| Other – In the coffee biz | |
4 (4%) |
| People who answered question: | 89 (97%) | |
| People who skipped question: | 3 (3%) | |
| Q.3 How long have you been a reader of Arizona Coffee? | ||
|---|---|---|
| Answer | Count | |
| Less than a year | |
29 (33%) |
| 2 years | |
25 (28%) |
| 3 years | |
19 (21%) |
| 1 year | |
12 (13%) |
| 4 years or more | |
4 (4%) |
| People who answered question: | 89 (97%) | |
| People who skipped question: | 3 (3%) | |
| Q.4 Where do you spend most of your time? | ||
|---|---|---|
| Answer | Count | |
| Phoenix Metro Area | |
72 (81%) |
| Southern Arizona | |
8 (9%) |
| Outside of Arizona | |
6 (7%) |
| Northern Arizona | |
3 (3%) |
| People who answered question: | 89 (97%) | |
| People who skipped question: | 3 (3%) | |
| Q.5 Do you make coffee at home or work? | ||
|---|---|---|
| Answer | Count | |
| Yes | |
75 (86%) |
| No | |
12 (14%) |
| People who answered question: | 87 (95%) | |
| People who skipped question: | 5 (5%) | |
| Q.6 Please rank the following by importance to you | ||||
|---|---|---|---|---|
| Not Important | Neutral | Very Important | Count | |
| Dependable Wireless Internet | 14 (16%) | 27 (30%) | 48 (54%) | 89 |
| Comfortable Seating | 3 (3%) | 24 (28%) | 59 (69%) | 86 |
| Location | 3 (3%) | 29 (33%) | 56 (64%) | 88 |
| Cleanliness | 5 (6%) | 16 (18%) | 67 (76%) | 88 |
| Quality of Drink | 1 (1%) | 4 (4%) | 84 (94%) | 89 |
| Vibe of Coffee House / Atmosphere | 2 (2%) | 15 (17%) | 71 (81%) | 88 |
| Late Night Hours | 27 (30%) | 33 (37%) | 29 (33%) | 89 |
| Drive-Through | 70 (80%) | 15 (17%) | 2 (2%) | 87 |
| Music and Events | 34 (39%) | 42 (48%) | 11 (13%) | 87 |
| Cost | 13 (15%) | 55 (63%) | 19 (22%) | 87 |
| Size of Establishment | 30 (34%) | 52 (60%) | 5 (6%) | 87 |
| Friends Recommendation | 19 (22%) | 36 (42%) | 31 (36%) | 86 |
| Vibe of Coffee House / Atmosphere | 3 (3%) | 17 (19%) | 68 (77%) | 88 |
| People who answered question: | 89(97%) | |||
| People who skipped question: | 3(3%) | |||
| Q.7 What would you like to see most on Arizona Coffee? | ||
|---|---|---|
| Answer | Count | |
| Coffee shop rankings | |
48 (19%) |
| Interviews with people in the industry | |
45 (18%) |
| Better maps and location info | |
41 (17%) |
| More photos | |
37 (15%) |
| Polls and discussions | |
29 (12%) |
| Mobile web version | |
14 (6%) |
| More controversy! | |
10 (4%) |
| Revive the podcast | |
9 (4%) |
| More videos | |
7 (3%) |
| More stickers | |
7 (3%) |
| People who answered question: | 88 (96%) | |
| People who skipped question: | 4 (4%) | |
If you want, you can also download the survey results as a PDF file.
Thank you everyone who answered the survey.
Chris Tingom says:
I have a few thoughts on the survey results:
I was surprised at the large number of people who commented that they’ve been reading the site for less than a year (33%). A large number found the site on Twitter.
Only 2% of respondents thought a drive-through was “very important.”
94% of respondents said that quality of drink was “Very important.” Good job, AZ!
Psyd says:
Remember that these are 94% of the people that take teh time to look up decent coffee on the interwebs. I’d bet that ‘Arizona-coffeehouse-WiFiWarchalking.com’ has a different number there! ; >
Seriously, these are better figures than I thought I’d see, ’cause the results of polls tend not to be parallel to what I put down. I tend to be… well, let’s be polite and call it an ‘outlyer’. Yay, AZ! The rest of y’all are as weird as I am! ; >
So, get us the metrics on your new ranking system, and I’ll start feeding you data form ’round here.
Chris Tingom says:
That’s a good point. I was thinking about running a survey like this:
What kind of drink do you order the most:
* Traditional espresso based drink or coffee
* Something sweet with sugar or flavors
* Other (iced tea, chai, etc.)
I think that would be interesting.