I have never been to Italy so I won’t comment on the coffee they serve. For that, I am linking you to this article that helps explain how to order coffee in Italy and what and when to order it. If you’ve ever read the book by Starbucks founder Howard Schultz called Pour Your Heart Into It you’d know that Schultz originally opened Starbucks as a shop that sold beans. Only after a trip to Italy did the concept of selling prepared drinks strike him. Amazing how such simple business decisions have huge implications. Imagine if he had never thought to sell anything more than beans. I highly recommend this book for its great story, simple business ideas, and great information about the coffee business. Related: Italian Language Lessons: Caffè Talk
