A company in New York called R.BIRD has produced a series of reports on Patterns in package design (especially as it relates to specific industries like coffee, energy drinks, juice, etc.). The one about coffee is very good. I highly recommend it. It shows how certain colors used in coffee packaging communicate certain things, the imagery and overall graphic style. Go here and grab the PDF. Interesting tidbits: Premium coffees come in bags Value coffees come in cans, vacuum packed bricks Darker colors on packaging means darker the roast Decaf is green Premium coffees are more likely to have rich graphics, fancy illustrations Value (inexpensive) coffees are more likely to have simple graphics, solid (flat) colors Visual depictions of the grower (think of the Columbia guy) or the location the beans are grown in
liftoff valves show care and commitment to quality “roast on dates” show love of the craft 0 Reply November 9, 2005
