“The powers of a man’s mind are directly proportional to the quantity of coffee he drinks.” – Sir James MacKintosh (1765-1862) If you’ve been hearing all of the fuss lately about Fair Trade Coffee you are not alone. Lately there has been a challenge of sorts – you could call it grassroots – to see if Starbucks is really living up to its standard. That standard is that they’ll make a pot of Fair Trade coffee on request. If you’re not familiar with the term Fair Trade, let me explain. It’s basically a worldwide effort to fairly compensate coffee growers by ensuring a higher minimum price is paid per pound of coffee than your typical load. I think right now 20% of all coffee sold is Fair Trade. Back to that challenge… So people have been going to different Starbucks stores and asking for a cup of Fair Trade coffee just to see what happens. They have seen mixed results however it appears most of the places do have it. That’s cool. Here’s where I think this whole approach is wrong: It implies that Starbucks is in the wrong and that they’re trying to get away with something. I doubt that is true. In all reality they’re probably trying very hard to compensate coffee growers fairly. Why must Starbucks be guilty until proven innocent?