So Starbucks has taken the red cup and moved it into a full fledged marketing idea. I think it’s brilliant yet still question the idea that Starbucks needs to build awareness. This is more about a funny gimick and use of ad dollars than it is about selling drinks if you want my opinion.
liftoff Of all the things they could do…it’s a bit puzzling. kinda neat in a trick way tho’ 0 Reply December 9, 2005
