Why are the logos of coffee shops so very dull? I don’t mean to harp on small businesses or even the big chains, however Starbucks, Coffee Plantation, and even The Coffee Bean & Tea Leaf (three of the big chains that come to mind) have the most monotone logos you can conjure up. I’m also noticing a huge trend in this business: Logos are predominantly circular (I think trying to follow the lead of Starbucks). I think there is a place for all types of logos (think Starbucks with two colors) and at the same time, I really love logos with depth and character. Some of these logos really capture my attention. Just look at them! They’re beautiful works of art. Completely original and lending character and personality to their establishments. If you found this topic interesting, you might find my post on Coffee Patterns to be a good read. Know of any good coffee shop logos I might have missed?