I was wondering if any of the coffee shop owners in Arizona do anything special for the Holidays? Contrasting against Starbucks, which brings in a holiday roast (probably just repackaged), a red cup instead of a white one, and a number of drinks like the eggnog latte and the gingerbread latte… It just causes one to stop and ponder what kind of financial impact those changes make. Check out what Starbucks is trying in Chicago and New York City. Also, you know what would be interesting? If a bunch of the coffee shop owners got together and merged to create a new local chain. Maybe if 5 or 6 did this, and all shared ownership. This could do two things: Maximize purchasing power, enable those with expertise in certain areas to share, and also create a mega local brand. It would never happen.