In The Raw is opening a new location in Higley. Their flagship location in Scottsdale does very well from what I can tell. Here is a brief excerpt from an article in today’s newspaper. A trendy Scottsdale coffee, juice and dog bar is setting up shop in Higley. Owners of In the RAW expect to open the store today on the southeastern corner of Higley and Elliot roads in the Higley area of Gilbert. They have confidence in the area’s growth potential, although they are opening their second location in a shopping center that recently lost its anchor store, an Albertsons. The article continues and provides some background information about the owners: Valerie and Judy Westrum bought the Scottsdale store, at 8320 N. Hayden Road, in April 2005. Valerie is married to Judy’s brother. Valerie said she and Judy had worked in the corporate world but always wanted to own a coffee shop. They’re dog lovers and owners, and found the business concept of combining coffee, juice drinks and dog items attractive. “There’s not anything that has those three things together,” Valerie said. “That’s what sets us apart, that we have all three elements in one place, and people are looking for somewhere they can go with their pet with them.” Conversations about owning a coffee shop started in 2003 when Judy , then working in Ohio, was visiting family in the Valley for the holidays. Judy moved to the area in October 2004, to be closer to family and to pursue the coffee shop goal. Since taking over the Scottsdale store, Valerie and Judy have switched some vegetables to organic. Even though they are more expensive, they have developed a following.