The newspaper has an article about Dutch Bros. Coffee today. I’ve included an excerpt below. In the juggernaut of coffee shops, brewing up business can be tough. For Dutch Bros. Coffee, the secret boils down to freebies for first-timers. “We knew this business was good at ‘free,’ ” joked Jim Thompson, who with wife, Janice McCarthy, recently opened the first Dutch Bros. Coffee franchise in Tempe near Arizona State University. The drive-through and walk-up coffee shop seems to be a hit with ASU students and staff, in part because first-timers get a free cup of coffee. And that deal applies to anyone, not just those with university connections. The shop tries to breed loyalty and attract repeat business from customers who want staffers to know their names as much as they know their regular coffee orders. “They’re nice, they’re friendly, they remember my name and she (the clerk) knows what I want even before I get there,” said Tim Clark, 27, who pulled into the drive-through recently in a red Toyota Land Cruiser. Rather than talk through an intercom box, customers order their drinks at a drive-up window. Thompson and his regional manager Dave Vines said the system is faster than other drive-through setups and gives customers the added personal touch of more direct human contact. “It’s all designed for speed,” Vines said. “And we believe you should never turn your back on a customer.” Taxes are included in the price of drinks so customers don’t have to fumble with pennies and odd change. Cash is deposited into an old-fashioned cash box. “People don’t come back here for the coffee,” Vines said. “Well, they do, but they come back here because people know their name, are friendly and it’s convenient.” Dutch Bros. is a family-run company started in 1992 by two brothers who were dairy farmers in Grants Pass, Ore. They began serving coffee from a cart and later built drive-through coffee shops without a walk-in restaurant, thereby saving money on overhead. They now have more than 100 locations, most of which are franchise-owned. Thompson and McCarthy have brought the first Dutch Bros. shops to Arizona. They opened their Tempe location at Rural Road and Lemon Street in late August and have plans to open another store at Bell Road and 29th Street in April or May. They also have plans to develop five more stores soon, including in Phoenix, Scottsdale, Mesa and Gilbert. The couple want to open 20 stores throughout the Valley over the next three years. Thompson said the franchise isn’t worried about competing with Starbucks and other established coffee chains.