Mountain View Coffee Company is the one valley coffee chain that I admit to not having ever visited. I just haven’t spotted one yet. I’ll make it a point to visit one soon. They’ve been growing, and now have 3 locations in Arizona. They are: Mountain View Coffee Company Plaza Fountainside 12645 N. Saguaro Blvd. #17 Fountain Hills, AZ 85268 480-837-4500 Mountain View Coffee Company Bell Park II 4232 W. Bell Rd. #9 Glendale, AZ 85308 602-547-3456 Mountain View Coffee & Bakery Ranch Center 9393 N. 90th St. #115 Scottsdale, AZ 85258 480-391-0751 The surprising thing about MVCC is that they have a surprisingly strong presence online, in a rather unconventional place. MySpace. www.myspace.com/mvcc If you notice, they have over 14,000 friends on their MySpace page, and that’s not an easy thing to accomplish. They use it to drive traffic to their stores as well as their ecommerce site. Soon, I’m going to do a short article about how I think coffee shops and even baristas can benefit from MySpace. To put it mildly, I think it works. Here are a few photos of their Fountain Hills location. I didn’t take these pictures, but rather got them on their MySpace Photos page.