Arizona Coffee

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9 comments

  1. Austin

    looks like some sort of ice cream thing. took me a while to see the penguin. So its a play on words. I see.

  2. Pierce/Bear

    ‘Sex’ appeal sells?

    That is my take on the situation.

  3. That penguin looks Photoshopped to me, which is why it’s hard to spot. But more importantly, who wants penguin feathers in their coffee? Or a carrot…

    On the other hand, it IS Mokarabia. So you probably wouldn’t notice a penguin feather in there.

  4. huh? Panguin? what Panguin? I don’t see any Panquins!!

  5. The penguin is pretty clear. Didn’t anyone but me spot the Dachshund?

  6. Karen m.

    so the female is supposed to say ‘all the hip people get their coffee here’ and the guy is apparently sports related…is that some Italian teams insignia on his shirt? i’m just not getting the Eskimo…selling their gelato maybe?

  7. anonymous coward

    looks like a bunch of pains in the asses to me. Glad they’re not at my coffee haunt

  8. Austin

    I think it has to do with the ‘cool cool’ slogan. Two types of cool. Sort of like the SATs in high school

    Paris Hilton cool : Penguin :: Soccer Player : Snow Man
    Rapper : Parka ::

    A)Mokarabia : coffee
    B)Consumers : disillusioned by cold barely coffee beverages
    C)Mokarabia : ice cream
    D)Print Advertising : death when over-thought

  9. I like the purse-strap shadows that look like they were drawn on the penguin with a Sharpie marker, and yet, mysteriously, the penguin casts no shadow.

    So, Paris Hilton wannabe cool, with added Vampire Penguin cool.

    I think the tag line on that a should say “Fake. Fakes.”

    😉