In August of this year I posted a link to an online survey and almost 100 people answered the survey. I’ve decided to post the answers in two parts. Part 1 includes the raw data. In part 2 (posted at a future date) I will attempt to parse the answers to the “write-in” questions.

Q.1 How do you typically read Arizona Coffee?
Answer Count
Web Site 65 (69%)
RSS Feed 28 (30%)
Pony Express 1 (1%)
People who answered question: 88 (96%)
People who skipped question: 4 (4%)

Q.2 What is your occupation?
Answer Count
Other – Not in the coffee biz 62 (70%)
Barista 11 (12%)
Coffee Shop Owner 7 (8%)
Coffee Roaster 5 (6%)
Other – In the coffee biz 4 (4%)
People who answered question: 89 (97%)
People who skipped question: 3 (3%)

Q.3 How long have you been a reader of Arizona Coffee?
Answer Count
Less than a year 29 (33%)
2 years 25 (28%)
3 years 19 (21%)
1 year 12 (13%)
4 years or more 4 (4%)
People who answered question: 89 (97%)
People who skipped question: 3 (3%)

Q.4 Where do you spend most of your time?
Answer Count
Phoenix Metro Area 72 (81%)
Southern Arizona 8 (9%)
Outside of Arizona 6 (7%)
Northern Arizona 3 (3%)
People who answered question: 89 (97%)
People who skipped question: 3 (3%)

Q.5 Do you make coffee at home or work?
Answer Count
Yes 75 (86%)
No 12 (14%)
People who answered question: 87 (95%)
People who skipped question: 5 (5%)

Q.6 Please rank the following by importance to you
Not Important Neutral Very Important Count
Dependable Wireless Internet 14 (16%) 27 (30%) 48 (54%) 89
Comfortable Seating 3 (3%) 24 (28%) 59 (69%) 86
Location 3 (3%) 29 (33%) 56 (64%) 88
Cleanliness 5 (6%) 16 (18%) 67 (76%) 88
Quality of Drink 1 (1%) 4 (4%) 84 (94%) 89
Vibe of Coffee House / Atmosphere 2 (2%) 15 (17%) 71 (81%) 88
Late Night Hours 27 (30%) 33 (37%) 29 (33%) 89
Drive-Through 70 (80%) 15 (17%) 2 (2%) 87
Music and Events 34 (39%) 42 (48%) 11 (13%) 87
Cost 13 (15%) 55 (63%) 19 (22%) 87
Size of Establishment 30 (34%) 52 (60%) 5 (6%) 87
Friends Recommendation 19 (22%) 36 (42%) 31 (36%) 86
Vibe of Coffee House / Atmosphere 3 (3%) 17 (19%) 68 (77%) 88
People who answered question: 89(97%)
People who skipped question: 3(3%)

Q.7 What would you like to see most on Arizona Coffee?
Answer Count
Coffee shop rankings 48 (19%)
Interviews with people in the industry 45 (18%)
Better maps and location info 41 (17%)
More photos 37 (15%)
Polls and discussions 29 (12%)
Mobile web version 14 (6%)
More controversy! 10 (4%)
Revive the podcast 9 (4%)
More videos 7 (3%)
More stickers 7 (3%)
People who answered question: 88 (96%)
People who skipped question: 4 (4%)

If you want, you can also download the survey results as a PDF file.

Thank you to everyone who answered the survey.

Arizona Coffee

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3 comments

  1. I have a few thoughts on the survey results:

    I was surprised at the large number of people who commented that they’ve been reading the site for less than a year (33%). A large number found the site on Twitter.

    Only 2% of respondents thought a drive-through was “very important.”

    94% of respondents said that quality of drink was “Very important.” Good job, AZ!

  2. Remember that these are 94% of the people that take teh time to look up decent coffee on the interwebs. I’d bet that ‘Arizona-coffeehouse-WiFiWarchalking.com’ has a different number there! ; >
    Seriously, these are better figures than I thought I’d see, ’cause the results of polls tend not to be parallel to what I put down. I tend to be… well, let’s be polite and call it an ‘outlyer’. Yay, AZ! The rest of y’all are as weird as I am! ; >

    So, get us the metrics on your new ranking system, and I’ll start feeding you data form ’round here.

  3. That’s a good point. I was thinking about running a survey like this:

    What kind of drink do you order the most:

    * Traditional espresso based drink or coffee
    * Something sweet with sugar or flavors
    * Other (iced tea, chai, etc.)

    I think that would be interesting.