In August of this year I posted a link to an online survey and almost 100 people answered the survey. I’ve decided to post the answers in two parts. Part 1 includes the raw data. In part 2 (posted at a future date) I will attempt to parse the answers to the “write-in” questions. Q.1 How do you typically read Arizona Coffee? Answer Count Web Site 65 (69%) RSS Feed 28 (30%) Pony Express 1 (1%) People who answered question: 88 (96%) People who skipped question: 4 (4%) Q.2 What is your occupation? Answer Count Other – Not in the coffee biz 62 (70%) Barista 11 (12%) Coffee Shop Owner 7 (8%) Coffee Roaster 5 (6%) Other – In the coffee biz 4 (4%) People who answered question: 89 (97%) People who skipped question: 3 (3%) Q.3 How long have you been a reader of Arizona Coffee? Answer Count Less than a year 29 (33%) 2 years 25 (28%) 3 years 19 (21%) 1 year 12 (13%) 4 years or more 4 (4%) People who answered question: 89 (97%) People who skipped question: 3 (3%) Q.4 Where do you spend most of your time? Answer Count Phoenix Metro Area 72 (81%) Southern Arizona 8 (9%) Outside of Arizona 6 (7%) Northern Arizona 3 (3%) People who answered question: 89 (97%) People who skipped question: 3 (3%) Q.5 Do you make coffee at home or work? Answer Count Yes 75 (86%) No 12 (14%) People who answered question: 87 (95%) People who skipped question: 5 (5%) Q.6 Please rank the following by importance to you Not Important Neutral Very Important Count Dependable Wireless Internet 14 (16%) 27 (30%) 48 (54%) 89 Comfortable Seating 3 (3%) 24 (28%) 59 (69%) 86 Location 3 (3%) 29 (33%) 56 (64%) 88 Cleanliness 5 (6%) 16 (18%) 67 (76%) 88 Quality of Drink 1 (1%) 4 (4%) 84 (94%) 89 Vibe of Coffee House / Atmosphere 2 (2%) 15 (17%) 71 (81%) 88 Late Night Hours 27 (30%) 33 (37%) 29 (33%) 89 Drive-Through 70 (80%) 15 (17%) 2 (2%) 87 Music and Events 34 (39%) 42 (48%) 11 (13%) 87 Cost 13 (15%) 55 (63%) 19 (22%) 87 Size of Establishment 30 (34%) 52 (60%) 5 (6%) 87 Friends Recommendation 19 (22%) 36 (42%) 31 (36%) 86 Vibe of Coffee House / Atmosphere 3 (3%) 17 (19%) 68 (77%) 88 People who answered question: 89(97%) People who skipped question: 3(3%) Q.7 What would you like to see most on Arizona Coffee? Answer Count Coffee shop rankings 48 (19%) Interviews with people in the industry 45 (18%) Better maps and location info 41 (17%) More photos 37 (15%) Polls and discussions 29 (12%) Mobile web version 14 (6%) More controversy! 10 (4%) Revive the podcast 9 (4%) More videos 7 (3%) More stickers 7 (3%) People who answered question: 88 (96%) People who skipped question: 4 (4%) If you want, you can also download the survey results as a PDF file. Thank you everyone who answered the survey.
Chris Tingom I have a few thoughts on the survey results: I was surprised at the large number of people who commented that they’ve been reading the site for less than a year (33%). A large number found the site on Twitter. Only 2% of respondents thought a drive-through was “very important.” 94% of respondents said that quality of drink was “Very important.” Good job, AZ! 0 Reply November 7, 2009
Psyd Remember that these are 94% of the people that take teh time to look up decent coffee on the interwebs. I’d bet that ‘Arizona-coffeehouse-WiFiWarchalking.com’ has a different number there! ; > Seriously, these are better figures than I thought I’d see, ’cause the results of polls tend not to be parallel to what I put down. I tend to be… well, let’s be polite and call it an ‘outlyer’. Yay, AZ! The rest of y’all are as weird as I am! ; > So, get us the metrics on your new ranking system, and I’ll start feeding you data form ’round here. 0 Reply November 7, 2009
Chris Tingom That’s a good point. I was thinking about running a survey like this: What kind of drink do you order the most: * Traditional espresso based drink or coffee * Something sweet with sugar or flavors * Other (iced tea, chai, etc.) I think that would be interesting. 0 Reply November 8, 2009
