I don’t normally predict stuff, but here goes: Coffee shops will begin to eye Scottsdale, rather than downtown Phoenix. Right now Scottsdale is an untapped market! We’ve got Village Coffee, Coffee Plantation, and Sola Coffee Bar, and that’s basically it besides some chains. The number of new shops in downtown Phoenix will level out (1-2 more, at most). In 2011 one or two will abandon downtown. There are a lot of shops downtown at the moment, and I wonder if it is becoming too saturated. Cartel will continue to expand, opening one additional shop… in Tempe. More web and social media. Coffee shops and coffee roasters will begin to realize how important an online presence is to business. They’ll start interacting with customers on Twitter and Facebook. The coffee will keep getting better. More shops will begin roasting their own coffee, and educating their customers about it. The divide between average coffee shops and great shops will become even greater, though. Coffee Plantation will close, for good. They only have two locations remaining, and I predict that the shopping centers refuse to renew their leases knowing they can get a stronger coffee brand. I’d be pleasantly surprised if the coffee improved, but I’ve been wishing for years. These are easy predictions to make. What are YOUR predictions for 2010?