Covering a coffee shop that serves coffee I dislike is often difficult. A recent “critique” I posted struck a nerve and created a litany of comments both favorable and negative. At the core of the debate was the question about whether Arizona Coffee should post negative reviews and to what extent a negative review hurts that business. I generally approach it one of two ways: Say nothing and just post the photos. Those who care about coffee will see the photos and translate for themselves. Sometimes readers will post their own comments saying what I didn’t. Include my own comments about what is wrong with the coffee and hopefully include how it could be better. I’ve done a bit of each over the years. It is safe to say this is the first time an unfavorable “critique” has turned into a full on debate. It is definitely not the first debate, however. Most likely it is because people really care about the coffee shop in question (that’s a good thing). Tara from Ground Control made an interesting point. Not all baristas have the same training, skills, or desire and really great baristas aren’t easy to find and hire. There are a lot of shops around town that are content with their product. Perhaps I miss-judged Fair Trade Cafe and judged them at a level they don’t care to play at? Should a coffee shop be expected to produce a quality product all of the time? And to who’s standard? Is it okay for a baker to occasionally sell bread that didn’t rise?