Reading the comments on AZCentral is rarely worth the time, but this one struck me as interesting: Very few people have a palate that can actually discern difference between roaster-fresh coffee and stale coffee that’s been sitting in a warehouse for 3 months. That’s why places like Starbucks and McDonalds do so well. It’s a comment on this article about ROC2. So, is that true? What’s the best way to introduce people to fresh locally-roasted coffee?