Does your favorite coffee shop reinvent itself constantly? In my mind I’ve begun to classify coffee shops based on how much they care about the craft. Some shops just never improve, no matter how much time goes by. While others, with the help of a core barista or owner continually reinvent themselves. Those are the shops I care about, the ones that include testing, sampling, refining, learning, and most of all caring about quality. Getting the craft right is important to these shops, even if it means more work. The best way I can describe this, is that the best shops are reinventing themselves, and they’re never satisfied with the status quo.