I find it completely fascinating looking at menu boards. For example, take a look at the menu board at Jolta Java in Scottsdale, AZ. Check out how many options there are!?

jolta-java-menu

It’s just interesting to contrast to the menu design at other coffee shops… granted, Jolta Java has a much larger food menu than most, but is this just creating a paradox of choice?

Arizona Coffee

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

1 comment

  1. Adriana

    I’m a fan of menus with minimal options. I think that it allows a business to focus quality on a smaller selection of items. Find what you do best and can specialize in, and keep it at that. Why try to offer everything?