I’m welcoming a new sponsor on Arizona Coffee today: The Coffee Trafficker. This is the consulting side of Tom Maegdlin’s business. Tom is the founder of Hansa Coffee Roasters in Libertyville, IL. At one point, Tom was a local barista / store manager for a coffee shop here in Phoenix. I asked Tom to provide a little background on The Coffee Trafficker: I starting seeing huge demand for coffee consulting shortly after opening Hansa Coffee Roasters in Libertyville, IL. Surprisingly, most of the demand was coming from out of state, especially people starting coffee shops in Arizona and California. Starting a coffee shop can be terrifying. Although a business background is important, it does not always translate into success in specialty coffee. My expertise is centered around: Business Plan Consultation Site selection Menu Design and Redesign Logo, Branding, and Marketing Strategy Coffee Shop Construction Critique Operations and Efficiency Barista Training and Latte Art techniques Zoning and Health Department Troubleshooting Equipment selection and procurement Coffee Roaster Training Wholesale Strategy and Operations Point of Sale Architecture I also am working with local Arizona coffee roasters to maintain a local roaster to partner with in their venture. It is important to make sure to keep that business inside the state. Thanks for being a sponsor, Tom!