By Jeffrey Taylor Last month, we explored how to position your new venture against Starbucks. If you’ve decided to take the plunge and open your own coffee shop, you will need to prepare a business plan. Although most experts say you need to write it down, I believe that a good business plan starts with

By Jeffrey Taylor O.K. You’ve decided to start your own coffee shop and know you need to find a good location. How do you get started? First, take a deep breath, then get out some paper and answer the following questions: Do I want to? Be near Starbucks since they have already done the research?