I was talking with a friend today over at Coffee Plantation and he asked me if I had seen this video of Malcolm Gladwell talking about spaghetti sauce. I said I hadn’t. After watching the video I came to the conclusion that you can learn a lot from what Malcolm Gladwell says.

Towards the 10 minute mark and again at the end Malcolm touches on coffee briefly. The whole video helps with understanding taste preferences and how we’re all alike, yet completely different.

Arizona Coffee

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  1. You hadn’t seen that one?! That’s one of my all-time favorite TED Talks.

  2. I hope that everybody listen to the whole presentation because He has an awesome reference to coffee at the very end.
    So, no more watery milky weak coffee or dark rich hearty roast.
    Try instead Agtron 50/55. 48 hours from roasting, natural Salvadorean Pacamara screen 18, brewed on a french press at 198 degrees using 80 grams per litter of PH, mineral optimised water.